While many in China are embracing the notion of creativity, planning and managing it is another issue writes Michael Keane

Zhang Yimou’s Impressions: adaptation, innovation and creativity in China

Presentation at the Creativity from a Global Perspective Symposium, organised by the Copenhagen Business School, Fudan Univeristy, Shanghai, 18-20 October 2010. Michael Keane: Queensland University of Technology, Brisbane

By Elaine Zhao

With the global financial crisis having an impact on China’s export-oriented manufacturing industries, many businesses have been selling products originally destined for export markets in domestic markets. In contrast, one domestic cartoon company has seen its comic books debut internationally before finding their way back to the home market.